Mark Breiner DDS, LLC, and Emsculpt of CT, L.L.C. v. BTL Industries, Inc.

Civil Action No. 24-12413-FDS (D. Mass. Jan. 15, 2026) · United States District Court for the District of Massachusetts · January 15, 2026 · No. 24-12413-FDS

Summary

The United States District Court for the District of Massachusetts addresses plaintiffs’ motion for leave to file a second amended complaint and defendant’s motion to dismiss. The court dismisses the Massachusetts consumer-protection, Connecticut consumer-protection, Massachusetts antitrust, breach-of-contract, and implied-covenant claims discussed in the excerpt, in whole or in part, based on geographic requirements, limitations, contractual terms, and pleading deficiencies. The court also considers whether proposed amendments adding defendants and claims should be permitted under Federal Rule of Civil Procedure 15.

Holdings

  1. The Chapter 93A claim was dismissed because the amended complaint did not plausibly allege that the conduct occurred primarily and substantially in Massachusetts; the center of gravity of the alleged misconduct was Connecticut.
  2. The CUTPA claim was time-barred because it was filed more than three years after the alleged violation, which occurred no later than May 5, 2021.
  3. The Massachusetts Antitrust Act claim was dismissed because the complaint did not allege that the challenged conduct and its competitive effects occurred primarily and predominantly in Massachusetts.
  4. The breach-of-contract claim was dismissed because the contract did not promise or guarantee a viable market, customer base, profit margin, or minimum profitability at the minimum-advertised price.
  5. The implied-covenant claim was dismissed because the alleged misconduct concerned contract formation or conduct expressly permitted by the contract, not bad-faith performance or enforcement.
  6. The fraud claim survived in part. The court dismissed the claim insofar as it relied on six statements constituting opinion, puffery, or nonactionable projections, but allowed it to proceed based on seven other statements that plausibly contained factual assertions.
  7. The unjust-enrichment claim was dismissed because a valid written contract covered the same subject matter and defined the parties' obligations.
  8. Leave to amend was denied as to MMP Capital, Spark Marketing, Amur Equipment Finance, North Mill Credit Trust, and Dext Capital because the proposed amendment involved undue delay, failed to comply with Local Rule 15.1(b), and was futile as pleaded.
  9. Leave to add civil conspiracy and negligent misrepresentation claims against BTL was denied as futile, but leave to add a Sherman Act § 1 claim was granted because the claim was not obviously futile at the pleading stage.
  10. Leave to add six of the ten additional alleged statements was granted, while leave was denied as to four statements that were predictions, opinions, puffery, or negotiating statements.

Questions Presented

  1. Whether the Massachusetts Chapter 93A claim adequately alleged that the complained-of conduct occurred primarily and substantially in Massachusetts.
  2. Whether the Connecticut Unfair Trade Practices Act claim was barred by its three-year statute of limitations.
  3. Whether the Massachusetts Antitrust Act claim adequately alleged that the challenged conduct and competitive effects occurred primarily and predominantly in Massachusetts.
  4. Whether the breach-of-contract and implied-covenant claims adequately alleged contractual obligations or bad-faith performance.
  5. Whether the fraud claim was timely and pleaded with sufficient particularity and actionable factual misrepresentations under Rules 12(b)(6) and 9(b).
  6. Whether unjust enrichment was available where a valid written contract covered the same subject matter.
  7. Whether plaintiffs should receive leave to add five defendants and new claims, including civil conspiracy, negligent misrepresentation, and a Sherman Act claim.
  8. Whether plaintiffs could add ten additional alleged fraudulent statements to their fraud claim.

Disposition

other

Cases Cited (18)

  • Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555, 570 (2007)(followed)
  • Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)(followed)
  • Kuwaiti Danish Computer Co. v. Digital Equip. Corp., 438 Mass. 459, 472-73 (2003)(followed)
  • Plastic Surgery Assocs., S.C. v. Cynosure, Inc., 407 F. Supp. 3d 59, 78-80 (D. Mass. 2019)(followed)
  • Fichera v. Mine Hill Corp., 541 A.2d 472, 475-76 (Conn. 1988)(followed)
  • Doyle v. Hasbro, Inc., 103 F.3d 186, 194 (1st Cir. 1996)(followed)
  • Weiler v. PortfolioScope, Inc., 469 Mass. 75, 82 (2014)(followed)
  • Speakman v. Allmerica Financial Life Ins., 367 F. Supp. 2d 122, 132 (D. Mass. 2005)(followed)
  • Alternative Sys. Concepts, Inc. v. Synopsys, Inc., 374 F.3d 23, 29-30 (1st Cir. 2004)(followed)
  • North Am. Catholic Educ. Programming Found., Inc. v. Cardinale, 567 F.3d 8, 13 (1st Cir. 2009)(followed)

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