In re Meta Pixel Healthcare Litigation

Summary

The United States District Court for the Northern District of California resolves a discovery dispute concerning requests for revenue and profit data related to Meta Pixel use on healthcare-related websites. The court denies plaintiffs’ request for data concerning all health advertisers or domains classified in Meta’s health-related advertiser categories, but permits plaintiffs to update their list of relevant Pixel IDs and requires Meta to produce corresponding data for healthcare providers and HIPAA- or CMIA-covered entities. The court also directs the parties to file a joint status report.

Holdings

1. Plaintiffs may not rely on a broader definition of medical provider to obtain revenue-related data from all health-related advertisers because that position is foreclosed by their earlier narrower definition and the court's prior discovery order.
2. RFPs 263 and 268 do not encompass plaintiffs' demand for total revenue and profits from all health advertisers or all domains in Meta's health-related advertiser classifications.
3. Plaintiffs may update their Pixel ID list based on Meta's last-day-of-discovery production, and Meta must promptly produce corresponding revenue-related data for additional Pixel IDs associated with healthcare providers and HIPAA- or CMIA-covered entities.

Questions Presented

1. Whether plaintiffs were entitled under RFP 22 to revenue-related data for all health-related advertisers or domains in Meta's health-related advertiser classifications.
2. Whether RFPs 263 and 268 encompassed the broader request for total revenue and profits from all health advertisers or health-related domains.
3. Whether plaintiffs could update their list of Pixel IDs based on Meta's last-day-of-discovery production and require corresponding revenue-related production for healthcare providers and HIPAA- or CMIA-covered entities.

Disposition

other