Dyson Technology Ltd. v. David 7 Store

132 F.4th 526 · United States Court of Appeals for the Seventh Circuit · March 24, 2025 · No. 23-2948

Summary

This Seventh Circuit opinion addresses whether a trademark plaintiff must prove actual profits or can recover gross sales as profits under the Lanham Act following a default judgment. The appellate court reversed the district court’s refusal to award profits based solely on evidence of infringing sales revenue, holding that the Lanham Act places the burden on the defendant to prove deductible costs once the plaintiff establishes sales. Because the defendants failed to meet this burden, the court ruled that gross sales equate to profits, remanding the case for further proceedings consistent with this statutory interpretation.

Court
United States Court of Appeals for the Seventh Circuit
Writing for the Court
Jackson-Akiwumi; Lee; Pryor
Jurisdiction
United States Court of Appeals for the Seventh Circuit
Decision date
March 24, 2025
Docket number
23-2948
Procedural posture
Appeal from the United States District Court for the Northern District of Illinois, Eastern Division.
Standard of review
De novo for statutory interpretation; abuse of discretion for discretionary damages determinations.
Precedential value
published
Parties
Dyson Technology Ltd. v. David 7 Store
Disposition
reversed_and_remanded

Topics

trademark infringementtrademark lawstatutory interpretationdamages

Practice areas

intellectual property

Questions Presented

  1. Whether the district court erred in refusing to award profits under the Lanham Act when the plaintiff presented evidence of revenue and the defendant failed to prove deductions
  2. What standard of review applies to the district court’s interpretation of the Lanham Act profit‑recovery provision

Holdings

  1. The district court erred; a trademark plaintiff who offers evidence of infringing sales and the infringer fails to carry its statutory burden is entitled to recover the infringer’s profits, which are deemed equal to the infringer’s gross sales.
  2. Statutory interpretation questions are reviewed de novo.

Key quotations

The Lanham Act states that a prevailing plaintiff is entitled to the defendant’s profits, and the defendant bears the burden of establishing the amount of profits. (at 526)
The district court contravened the Lanham Act’s plain language when it found Dyson’s evidence of revenue as opposed to profits insufficient and declined to assume that revenue equals profits. (at 526)

Factual background

Dyson, a UK‑based manufacturer, alleged that several e‑commerce stores sold counterfeit Dyson products. The stores failed to appear, resulting in a default judgment. Dyson proved the revenue generated by the infringing sales but offered no direct profit calculations. The district court awarded statutory damages but denied profit recovery, reasoning that revenue is not profit.

Procedural history

Dyson Technology Ltd. sued multiple e‑commerce stores for trademark infringement under the Lanham Act. The district court entered a default judgment for Dyson but limited the award to statutory damages, refusing to award the infringers' profits because Dyson presented revenue evidence, not profit calculations. Dyson appealed the district court's interpretation of the profit‑recovery provision.

Remand instructions

On remand, the district court shall award Dyson the infringer’s profits, which are deemed equal to the infringer’s gross sales, unless the court makes a factual finding that a different amount is just and equitable under 15 U.S.C. § 1117(a).

Court Document

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